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    VIETNAMESE RESTAURANT
    FRANCHISE OPPORTUNITY

    Open an Authentic
    Vietnamese-American Restaurant with Confidence

    REQUEST FRANCHISE INFORMATION OR CALL (617) 202-2583

    Want to learn more about opening your own Pho Pasteur® franchise? Fill out the form below to get started.

      Pho Pasteur® is offering individuals and families an incredible opportunity to join the next generation.

      Our Story

      Our franchise co-founder, Dr. Andrew Cai, was raised in the foodservice industry. His father, a refugee from Vietnam, founded the first Vietnamese restaurant, Pho Pasteur®, in Boston, Massachusetts in 1991. For over 30 years, the restaurant provided well for the family, attracting an enormous following of guests of all races, backgrounds and from all over the world who enjoy the brand’s variety of traditional noodle soups, rice plates, and other popular dishes. Today, Dr. Cai and his wife Clara Cai carry on the legacy and community impact, with the goal to bring the same opportunities for establishing work/life balance, supporting the family, and feeding the community to other motivated business-builders through franchising.

       

      It’s your turn to become the next Pho Pasteur® Vietnamese restaurant franchise owner!

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      Vietnamise franchise owners

      Why Own an Asian Food Franchise?

      Offer delicious Vietnamese taste creations and lighter fare in your area while building your own business.

      Pho Pasteur® shares the Vietnamese-American culture through its tasty food that brings people together – and now brings this experience to more hungry people through our franchise program.

      What you can expect with a Pho Pasteur® Vietnamese restaurant franchise:

      A broad range of guests who visit from all over the local area, the region, even the world and enjoy our food and brand for all kinds of occasions.

      A streamlined and optimized menu of delicious, versatile and authentic dishes using our family’s proprietary recipes.

      A well-established brand with a strong reputation

      High-quality, tasty traditional dishes, including noodle soups and rice plates served in large portions.

      An efficient business model that serves food quickly (in mere minutes!).

      The opportunity to build a rewarding business, with generational wealth and support your family.

      Being fully supported while running your business, through a culture of mature leadership, mentorship, patience, compassion and accountability.

      Benefit from the ease of cooking our condensed franchise menu that represents our customers’ most popular items to optimize profits.

      30+

      Years In Operation With Multiple Locations

      Awards

      Zagat, Boston Magazine, Where the Locals Eat, etc

      Pho Pasteur® is a family-owned and operated business that serves authentic Vietnamese food cuisine in a modern, casual, comfortable atmosphere. We are taking things to the next level by sharing our good fortune with other Americans, of all backgrounds, who dream of owning their own businesses and supporting themselves and their families. Be your own boss and learn more about opening a Pho Pasteur® restaurant.

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      Why Own a Pho Pasteur Franchise?

      A Pho Pasteur® vietnamese food franchise offers you the opportunity for growth, maximized potential, and realizing YOUR American Dream.

      Pho Pasteur® is dedicated to bringing the most authentic Vietnamese food dining experience to American cities nationwide. The statistics below illustrate why Pho is a trendy offering that is gaining a lot of traction.

      Nearly three-quarters of all U.S. counties (73%) now have at least one Asian restaurant of some kind.1

      People are talking about Pho more than in previous years and it’s appearing on more menus nationwide.2

      Pho has become especially popular with vegan and gluten-free diners.3

      Americans love the lighter, healthier fare of Pho and the vibrant flavors of Asian-American food. Through our franchise program, Pho Pasteur™ is bringing the tastes of traditional Vietnamese dishes to guests in thriving cities and diverse marketplaces all over the country.


      1. Analysis: Asian Food Winning Over America, The Food Institute, 2023
      2. Pho Trends, Data and Analytics, Tastewise
      3. Pho ga Trends, Data and Analytics, Tastewise

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      Invest In Your Future

      How much does a Pho Pasteur® franchise cost?

      We want our franchise owners to get up and running smoothly to reach their ultimate potential. Here’s what it takes to get started:

      $468,979 to $697,900*

      Estimated Initial Investment (includes initial Franchise Fee of $35,000)

      $200,000

      Required Minimum Liquid Capital

      $500,000

      Required Minimum Net Worth

      Learn how to start your own business, achieve financial independence, support your family, and build a solid future with a Pho Pasteur® Vietnamese restaurant franchise.

      *See our Franchise Disclosure Document (FDD) for more information.

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      Modern vietnamese restaurant

      Join The Pho Pasteur® Family

      We treat everyone like family—guests, staff, and franchisees. Joining us means access to training, support, and a proven business playbook.

      We provide each franchise owner with exceptional training, guidance, and business tools to maximize their potential. We are committed to continually developing and improving our business model for everyone’s benefit.

      Extensive Initial Training

      Extensive initial training and start-up guidance.

      Ongoing Coaching

      Ongoing training,coaching and leadership as needed. You are never alone.

      Remote Support

      We are always just an email or phone call away to help.

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      Complete Documentation

      Confidential operations manual and recipes to make day-to-day operations run smoothly.

      Technology & Admin Tools

      Technology and other tools tested and approved by our team.

      Marketing Support

      Marketing guidance and support for local marketing campaigns.

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      Available Territories for Pho Franchises

      Our Pho Pasteur® family is growing, and we need your help to open new restaurants in key target markets.

      Pho Pasteur® is expanding, and we want to extend our good fortune to you by offering a Vietnamese food franchise opportunity to run your own Pho restaurant, serving a wide variety of traditional noodle soups, rice plates, and other popular dishes, combined with fast service and desirable ambiance. We offer protected territories in key U.S. states with nationwide growth to follow.

      Are you interested in running your own Pho Pasteur® business? Get in touch today!

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      What Guests Love About Pho Pasteur®

      Franchise Asian Delights: A showcase of franchise Asian delights that appeal to a diverse clientele.

      "This is my absolutely favorite pho place-ever. I’m from out of town and nothing compares, except for MAYBE pho in Asia. I’ve come to Boston a few times for family vacation and each time I make a point to go back here at least once and it is always so so good. Friendly people, amazing food, great flavor and honestly worth the trip to Boston alone. I never write yelp reviews, but these people deserve it. If you needed a sign to check this place out, this is it … GO! "

      M.W. – Tempe, AZ

      "Love this place. Pho is best in Boston & Vermicelli noodle salad with shrimp, pork and egg roll is amazing. 10/10 would recommend this place."

      T.W. – San Francisco, CA

      "We’ve been going to Pho Pasteur since the 1990s, and it is still the gold standard for Pho. The broth is intense and ethereal, rich with star anise. The noodles are a perfect al dente. The pho Tai, Nam, Gan, Sach (rare steak, well-done flank, tendon, and tripe) is superb. The tripe is delicate and crunchy, and the rare steak is just right. Order the small Pho size, which should satisfy most appetites. The price is right. We’ve had Pho all over the US, and this is one of the best in the nation. Conveniently open seven days weekly."

      G.F. – Farmington, CT 

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      Steps To to Owning Vietnamese Restaurant Franchise

      The next steps to owning a Pho Pasteur® restaurant 

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      Step 1

      Fill out the contact form on our website or call to speak with our team.
      January 01, 2021
      12 AM

      Step 2

      Schedule a call with the leadership team to ask more questions.
      January 01, 2021
      12 AM

      Step 3

      Complete a franchisee profile to see if there is a good fit for everyone.
      January 01, 2021
      12 AM

      Step 4

      Review our Franchise Disclosure Document (FDD) and ask questions.
      January 01, 2021
      12 AM

      Step 5

      Experience Pho Pasteur yourself at a Discovery Day.
      January 01, 2021
      12 AM

      Step 6

      Sign the franchise agreement and begin selecting your location.
      January 01, 2021
      12 AM

      Step 7

      Attend training with our franchise team.
      January 01, 2021
      12 AM

      Step 8

      Hire your staff, begin training, and plan for your Grand Opening, where you open your doors and start serving your community authentic Vietnamese-American food.
      January 01, 2021
      12 AM